Updated for 2010/2011

One summer day, I was standing near the desk of a Geneva hotel when two guests approached asking for ideas of places to shop.  The young person behind the desk suggested Waterloo Premium Outlets.

Waterloo Premium Outlets, your source for one-stop holiday shopping!

“I saw the brochure on the rack, but is it really worth the trip?” The one women asked.

Were they nuts? What inveterate shopper in her right mind wouldn’t want to go to an outlet mall?  Then I thought about some I’ve visited with stores so high-end that you have to produce your home equity loan just to window shop.  Others  focus on teenage fashionistas, leaving out the Gen X-ers and Baby Boomers who hold the purse strings and also need clothes.  Let’s not forget those that call themselves outlet malls but are really just a series of large walk-in closets.  These women were smart to ask!

Waterloo Premium outlet is part of the Simon® Property Group, developer, owner and operator of a portfolio of more than 50 Premium Outlet Centers across the U.S. as well as in Japan, Korea and Mexico.

At its Waterloo location there are 100 Outlet stores including a broad selection of brands.  You’ll recognize names such as Tommy Hilfiger, Haggar, Anne Klein, Jones New York, Banana Republic, Calvin Klein, Coldwater Creek, Eddie Bauer, Old Navy,  to name but a few in the adult clothing category.  You’ll also find 8 stores that carry a large selection of childrens clothing and 18 in which you can walk out wearing new shoes.

If clothing’s not right for the folks on your list, never fear!  With more than 25 stores offering home décor and furnishings, jewelry, leather goods, gift items, cookware, tools, books, candles and more, there’s no doubt you’ll find something for even your hardest gifting challenge!

The nice thing about this outlet is that it offers diversity…in price and products… so that it appeals to all ages and both genders with every day price savings of 25% to 65% off retail.

Waterloo Premium Outlets is all on ground level making access easy for anyone with a stroller (available for rent in the information office) or a disability (wheel chairs available in the information office).  There is also a food court with fast food fare.

Coming from out of town? Many local hotels and B&Bs  throughout the Finger Lakes offer Stay and Shop packages and there are plenty of nearby activities for those who would like to take in an attraction after shopping is done.

Want a savings secret?! Sign up for Waterloo Premium Outlet’s VIP Shoppers Club to get a free VIP Coupon Book that entitles you to additional discounts in most stores, exclusive online coupons and notification of sales and special events.

Waterloo Premium Outlets is located at 655 Route 318, Waterloo, NY, conveniently located between exits 41 and 42 on the New York State Thruway.   Regular hours are Mon.-Sat. 10 AM-9PM and Sun. 10 AM-6 PM.

P.S.  Don’t miss Waterloo Premium Outlet’s After-Thanksgiving Midnight Madness Kick-off starting at Midnight on November 26th.  You won’t believe the bargains!  You’ll be laughing “ho, ho, ho” when you finish shopping and all your friends are just starting.

Waterloo Premium Outlets’ extended hours for the holiday season:

  • Thanksgiving Eve – Wed, Nov 24: 10am-6pm
  • Thanksgiving Day – Thu, Nov 25: Closed
  • After-Thanksgiving Weekend Sale featuring Midnight Madness – Fri, Nov 26: Midnight-10pm; Sat, Nov 27: 8am-10pm; Sun, Nov 28: 9am-8pm (Be sure to check out their Midnight Madness Sales!PLEASE NOTE: This year, some stores will open at 10 p.m. Thanksgiving night for your shopping convenience.
  • Holiday Hours (Mon, Nov 29 – Thurs, Dec 23) – Mon-Sat: 9am-9pm, Sun 9am-6pm
  • Christmas Eve – Fri, Dec 24: 9am-6pm
  • Christmas Day – Fri, Dec 25: Closed
  • After-Holiday Sale – Sun., Dec 26: 8am-9pm; Mon., Dec 27: 10am-7pm; Tues., Dec 28 -Thurs., Dec 30: 9am-9pm
  • New Year’s Eve – Fri., Dec 31: 9am-6pm
  • New Year’s Day – Sat., Jan 1: 10am-9pm

See you at Waterloo Premium Outlets!

Photo courtesy Waterloo Premium Outlets.