I’ve long been interested in both travel and writing. The year I spent living in France and traveling across Europe while I was in college succeeded in whetting my appetite for travel. Before moving back to Rochester, where I’d attended college, I was employed at The Advertising Research Foundation (ARF) in NYC, a not-for-profit trade association focused on advertising, marketing and media research.
At the ARF, I rose to SVP, Communications and enjoyed managing the organization’s marketing, communications, conferences and trade shows, which gave me the opportunity to travel both domestically and internationally and to leverage my interest in writing. I also became the Managing Editor of The Journal of Advertising Research.
In 2005, I, my husband and twin daughters moved from Westchester, NY to Rochester where I published a travel magazine for several year. The world has become so digitally-oriented, that I now maintain this blog and produce videos and television programming, including Employment INsights and Family, by Choice (coming in March 2011) that I share through public television and on the internet. In addition, I consult to small and tourism-oriented businesses to develop and implement innovative marketing strategies that optimizes their communications through traditional, social and digital media. For a consultation, contact me at: CWhiteLlewellyn @ msn .com. (Using no spaces, traditional .com format)