My name is Carol White Llewellyn and I’m the Finger Lakes Travel Maven.

I’ve long been interested in both travel  and writing.  The year I spent living in France and traveling across Europe while I was in college succeeded in whetting my appetite for travel.  Before moving back to Rochester, where I’d attended college, I was employed at The Advertising Research Foundation (ARF) in NYC, a not-for-profit trade association focused on  advertising, marketing and media research.

At the ARF, I rose to  SVP, Communications and enjoyed managing the organization’s marketing, communications, conferences and trade shows, which gave me the opportunity to travel both domestically and internationally and to leverage my interest in writing.  I also became the Managing Editor of The Journal of Advertising Research.

In 2005,  I, my husband and twin daughters moved from Westchester, NY to Rochester where I published a travel magazine for several year.  The world has become so digitally-oriented, that I now maintain this blog and produce videos and television programming, including Employment INsights and Family, by Choice (coming in March 2011) that I share through public television and on the internet.  In addition, I consult to small and tourism-oriented businesses to develop and implement innovative marketing strategies that optimizes their communications through traditional, social and digital media.  For a consultation, contact me at: CWhiteLlewellyn @ msn .com.  (Using no spaces, traditional  .com format)


14 Responses to “About The Travel Maven”

  1. Mike Malkin Says:


    Just clicked your link on your e-mail this morning….will explore details further later.


    Spoke to Jim yesterday….how’s the process coming?


  2. Carol, I love your blog. It is FUN! Keep up the wonderful work capturing the amazing life in the beautiful Finger Lakes!

  3. thetravelmaven Says:

    Hi Paul –

    Thanks for you email. Some hacker overseas hijacked my email and social media and it took me several days to get it back, but things are almost back to normal now. I appreciate your concern and apologize for any inconvenience.

    With best regards,

  4. Ahoy Carol,
    I operate a tourism related business (sailing charters and instruction) and like you write for regional tourism and travel pubs often on Lake Ontario material.I also have a number of books on the lake’s maritime history and guides to birding and beach combing.
    We will be putting some events together for 2011 for Fair Haven and getting the information up at in the net few months, so drop by now and then.

    The wooden boat fest at Pleasant Beach will be back and we may be doing an odd old and unusual boats gather as well at a as yet to be determined site that may or may not include Black Pearl the brigantine and several schooners.
    So stay tuned.

    1. thetravelmaven Says:

      Hi Susan –

      Thank you for the news on your event! Please keep us posted about the wooden boat fest!

  5. Rita Trenti Says:


    Thanks so much for including our Wine, Dine & Stay Package on your 8 Hot Getaways for Cold Winter Nights in the Finger Lakes. Our dining partner, Moro’s Table, and our Inn at the Finger Lakes staff really appreciated your support!

    Best wishes and we will watch for your next blast!

    Take care, Rita

    1. thetravelmaven Says:

      Rita –

      My pleasure! You put together a scrumptiously-described package that I’m sure many would love to discover.

  6. Pat Says:

    Carol –
    We were pleased and surprised to see that you featured us on your most recent blog. Thank you for noticing and giving us exposure on your blog. We also find your blog quite interesting. Thanks!

  7. Kathe Says:

    Hi Carol,
    Your website is beautiful and I plan on using it to explore the Finger Lakes. What a great resource for all of us!

    1. Finger Lakes Travel Maven Says:

      Hi Kathe –

      Thank you so much! I’m glad you enjoy it. Please feel free to share it with friends also!

  8. Jeff Peterson Says:

    Carol, we have a group of about 15 people from Hornell (near Bath) looking to hire a designated driver for one of our members 60th birthday. Would you have any recommendations for someone to pick us up and return us to Hornell after a wine tour? We’ve visited the wineries many times so are familiar where to go; it would just be nice not to have to worry about driving. We don’t need anything especially luxurious.


    1. Finger Lakes Travel Maven Says:

      Hi Jeff –

      Thanks for your question! You should check out Quality Wine Tours. ( The owner is Jim Havalack and I know what kind of attention he pays to service and his drivers are all very knowledgeable. Although you already know where you’d like to do, I’m sure they could add enjoyment and value to your trip. If for some reason this is not what you’re looking for, let me know and I’ll give you some other leads.

      My best,

  9. Sarah Clapper Says:

    Thanks for the wonderful posting and slideshow about the Glenn Curtiss Museum!

    1. Finger Lakes Travel Maven Says:

      Sarah –

      Thank you for your kind words, and you are most welcome! When we went there, I really didn’t know what to expect, but our whole family (including my 11 year old daughters) found this little Finger Lakes treasure to be just fascinating!

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